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About LGen

Our Vision

To be the easiest way to start an Estate Plan, so you can protect your legacy and your loved ones.

Our Mission

Every Australian having or being protected by an Estate Plan.

The LGen Story

Personal loss, Financial impact

LGen was created from a deep desire to improve Estate Planning following formative life experiences of our Founder, Jonathan.

Losing his father to a car accident at a young age and his mother then losing her second husband to a heart attack years later, Jonathan experienced the hardships of nothing being in place in the event of these deaths and no provisions being made for the remaining family.

While appreciating these were extraordinary circumstances, Jonathan realised the financial impacts
could have easily been mitigated simply by having plans in place.

Estate Planning Leaving People Unprotected

Having experienced multiple Estate Planning sessions (along with a few separations and a divorce), Jonathan kept seeing gaps in Estate Planning. It lacked compassion…always feeling transactional and too often delivering a poor customer experience.

Ultimately, it lacked the service, reviews and care which could protect more people and their loved
ones and as a result…80% of adult Australians don’t have an up to date Will.

Time for a new approach

Backed by market – leading technology, the LGen Hub makes it easy to engage with Estate Planning and provides an ongoing process for review when your intentions change. Combined with expert facilitators, LGen helps protect more people and their loved ones via timely, affordable and easy to use Estate Planning services.

Want to ensure your loved ones are protected?

Book Here for 15 min call

Get Your Free Estate Plan Assessment

Call us

1300 390 699 | Monday – Friday




Level 21, 207 Kent St,
Sydney 2000